How to Sell Services Effectively | Harry Beckwith | Selling the Invisible

Do you think that you are selling a product?

Think again!

Because majority of the remarkable companies that we see around, such as American Express, Levi’s, McDonalds, are selling services, not products.

When we talk about services, we all know that they are more invisible than products, and require an entirely different sales and marketing approach.

This is what Harry Beckwith, New York Times – Wall Street Journal bestselling author, sheds light on. He shares over 100 tips and insights for business owners, sales and marketing individuals in his book. And, we have highlighted some of the best in the video.

So, watch this video till the end and don’t forget to subscribe to our channel for more videos.

Also, for the complete book summaries, check out ReadinGraphics

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