Why it is important to narrow down your ideal customer on social media.

Today's live streams talks about why it is important to identify who your ideal customer is on social media. I talk about what things you need to look at when deciding who your target audience is and what data/information you need in your avatar profile.

Having a clear ideal client will not only make your marketing messages easier, but it will also increase your conversions to sales if you can understand your customer's hearts and minds.

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