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Search engine optimization is about getting found in the search engines like google, bing, yahoo, and others. SEO is how you rank a website in google. Search results are not random, they are based on a variety of factors that boil down to the most trusted and relevant sites for any given search being displayed as the preferred organic results.
There are certain characteristics on websites that the bots that crawl sites are looking for.
Does your website feature keywords that your target audience is searching for?
Is there other information on the website that bots can read that tie in your other websites and social media identities?
Do you have other valuable sites linking to your website?
As the marketing competition online increases, SEO only becomes more and more valuable to business owners who invest in doing it right. As long as there are people with a problem searching for people with an answer, there will be value in search engine optimization.
Ready to find out how the search engines see your website and how you can capitalize on ranking in your local area? Contact me today for a complimentary website evaluation and Strategic Action Plan.
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