We go over 6 different ways to find long-tail keywords for your Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC) efforts. Long-tail keywords are vital to the success of your website because people will type in short-tail and long-tail keywords to find your organic search results and paid advertising results. This video will answer the question: How do you find long tail keywords? The best way to find long-tail keywords is to use a combination of keyword research tools and the most popular search engines to see the keywords that people type in.
Long Tail Keywords For Google Ads and SEO - Long Tail Keyword Examples:
How To Find Long-Tail Keywords For Search Engine Optimization and PPC Advertising:
Google Keyword Planner - The Google Keyword Research Tool through Google Ads is called the Keyword Planner. When you enter your URL or enter up to 10 keywords related to your topic, you will find a variety of relevant keywords for a single piece of content or for new pieces of content. In addition, you can use filters to find the top keywords related to specific short-tail keywords that you want to rank for.
UberSuggest - UberSuggest is a great keyword research tool, and when you enter a Keyword, you can click on 'Keyword Ideas' to find a ton of long-tail keywords for your business. It's one of the best free keyword research tools you can use for your business.
YouTube Search Autosuggestions - When you search in YouTube, you will find suggestions for the keywords you are typing in. YouTube will try to auto-complete your search by using terms that people are typing in usually in their YouTube searches.
Pinterest Search - Pinterest is a huge visual search engine, and when you enter a keyword, you will find very similar keywords that will help you optimize your content. In addition, you can find additional keywords that will help you grow your Pinterest boards as well.
Google Search and Images - Google Search is the biggest search engine in the world, and when you enter a keyword, they will give you related searches, trying to auto-complete your search, and they will give you questions that people are typing in related to that keyword as well.
Bing Search and Images - Bing is a huge search engine and it gives you very similar results to Google so you can find the keywords that people are typing in for your business. You can find a ton of ideas by using the Bing image search and the Bing web search. In addition, they will try to auto-complete your search as well.
Are long tail keywords better?
Not necessarily, but they are easier to rank for and they can be useful for driving more conversions at a lower cost in your advertising campaigns. People will type in all sorts of keywords into Google and Bing, so you need your website optimized for those keywords.
How do you optimize long tail keywords?
The first thing you need to do is find long-tail keywords. From there, you want to focus on creating content around short-tail keywords and then creating more content around long-tail keywords as well to feed into the shorter and more popular terms. The best way to optimize is to consistently create content around the top keywords for your business and dominate your niche and industry. If I create content related to Google Ads or Landing Pages, I need to keep creating content related to long-tail keywords about those topics until I can rank high in Google or YouTube.
Are long tail keywords more expensive?
Generally, they are less expensive than short-tail keywords because less advertisers are bidding on them and optimizing for them.
Long tail keywords finder: The best 2 tools to find long-tail keywords is the Google Keyword Planner and UberSuggest. You can use those keyword research tools.
How to use long tail keywords: You can use them to create more pieces of content and also to improve your existing content.
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