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Unfolding the crinkling takeout bag, feeling the heat of your fries through the cardboard as you reach in and grab it…the packaging is part of the McDonald’s experience. As a global giant, the brand has undergone many changes to their designs, including these ten McDonald’s packaging that you’ll never see again.
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TIMESTAMPS:
0:19 Speedee Burger Wrappers
1:49 1960s Arches Design
3:14 Chocolaty Chip Cookies Box
4:46 Value Packs
5:58 Shanghai McNuggets with Chopsticks
7:26 Polystyrene Packages
8:39 Double clamshell containers
10:06 90s Illustrated Packaging
11:27 Pizza Boxes
12:50 Dino-Sized Fries
SUMMARIES:
- Bags and packaging featuring the original McDonald’s mascot, Speedee, had the character holding little plaques that said phrases like, “I’m Speedee,” or “I’m here”. The mascot had a hamburger for a head and a chef’s hat perched atop it.
- In 1953, the golden arches of McDonald’s were born. Today, they are considered one of the most widely known and recognizable brand logos. The arches first appeared on a restaurant in Phoenix, as giant, physical arches attached to the building.
- These days, McDonald’s diners in search of a chocolate chip cookie will receive a deliciously fresh-tasting, chewy, soft-baked cookie. They may opt to grab just one or two, as nowadays they are sold in a regular bakery size to satisfy coffee-drinkers and dessert-lovers alike.
- These were easy-to-hold, one-container-fits-all solutions to customers who purchased full meals and wanted to nosh on them in the car or outside during the 1980s. The trays were marketed to customers on the go, with ads featuring workers, beach-goers, and anyone looking to dine wherever they were with ease, with no spills and a clean lap.
- In the mid-1980s, McDonald’s offered Shanghai Chicken McNuggets on their menu, for a limited time. Marketed as a “fun new way to enjoy Chicken McNuggets,” the nuggets came in a box with a red and gold design, representing the lucky colors popular during Chinese New Year.
- The most controversial McDonald’s packaging of all time, polystyrene foam (also often referred to as styrofoam) became a hot-button topic in the late 80s. As a product that at the time was made using CFCs, the material was identified as harmful to the ozone layer.
- One of the most memorable of the polystyrene foam containers, the double clamshell, was an innovative design that focused on keeping foods at the perfect, designated temperature, to be combined in a harmonious blend of hot and cold elements.
- The 90s brought with it McDonald’s packaging that was polystyrene-free and more biodegradable than its predecessor. The coated cardboard cups and brown paper bags (advertised proudly as, “made with recycled paper” and with a reminder noted to, “please put litter in its place”) featured colorful illustrations.
- Pizza was a McDonald’s menu item during the late 1980s and 1990s, an attempt to compete with the wild popularity of the dish at the time. It was a method to get families to eat dinner at the restaurant, dining in for a large pizza as opposed to grabbing more lunch-oriented items like burgers to go.
- In 1993, Jurassic Park premiered in theatres to roaring reviews. It became a huge summer movie that year, with McDonald’s hopping on board right away. The brand began offering the option to “dino-size” meals, which meant that the fries and drink in the combo would be increased in size, to give customers more of each.
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All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).
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